We're trying to get a lot of information out to you before our October 10th membership kick-off meeting!

Here's one more snippet from our soon to be published business plan: a quick overview of what we're trying to accomplish.
You'll notice this is in keeping with the mission and vision statements. It's the first step towards putting details behind those broad ideas.
“This business plan will introduce the opportunity to develop a consumer food cooperative (“co-op”) business in the Altadena, California area. This type of business is similar to health food stores but is community owned. They have operated successfully in the United States for decades. Arroyo Food Co-op will be the second food cooperative in the entire Los Angeles area - a market where “going green” is a rapidly growing trend.
The Arroyo Food Co-op will offer more sustainable products than other grocery stores in the market area, will be a more practical choice than what's available from the neighboring Pasadena markets and will empower its members through thoughtful education/social events.
The economics and demographics of this opportunity look promising. The Founding Team has been researching this issue since March 2008, have made connections (both locally and nationally) to useful resources and have received much positive feedback from area residents.
This is an opportunity to develop an organization that will be the catalyst for further community involvement. The Arroyo Food Cooperative will significantly contribute to the commerce, fellowship and green culture of the greater Altadena community.”
As always, we welcome your thoughts and suggestions. Please feel free to add comments below.
Next up: Industry Diagram
Back to: Vision Statement
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